northerndailyleader.com.au
Ownership
Ultimate parent: Rural Press
- Northern Daily Leader is a subsidiary of Rural Press
Same ultimate owner
Ownership from Wikidata (CC0), current claims only. Where records lack end dates, the recorded owner may lag reality.
Coverage mix
Most-covered tracked topics
Counts articles matching Geotone's tracked topics only — a coverage-mix sample, not total output.
Measured tone & selection profile
This outlet's headline tone tracks closely with other outlets covering the same stories. Computed as the mean of (article tone − the mean tone of all outlets covering the same story), so topic-inherent negativity cancels out.
n = 1,972 consensus-matched articles, trailing 90 days, English-language story clusters with ≥3 outlets.
These are measured quantities with disclosed formulas — not a bias or reliability rating. Tone is computed from headlines only (article text is never stored), measures framing relative to co-covering outlets rather than factual accuracy, and consensus clusters cover the English-language stream only. See methodology.